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Battle Seoul is a web culture magazine that introduces the diverse culture of Seoul through VS Battles.
From music and food to fashion and lifestyle, the hottest trends are showcased in head-to-head matchups. By logging in with Spotify or Apple Music, you can play free games.
You’ll also earn Coins through activities such as voting, commenting, uploading content, and gameplay.
These Coins let you enjoy Battle Seoul’s premium content for free. Join now — Experience Battle Seoul!
Welcome to BATTLE SEOUL
배틀서울은 VS 배틀을 통해 서울의 다양한 문화를 소개하는 웹 컬처 매거진입니다. 음악, 음식, 패션, 라이프스타일까지
가장 핫한 트렌드를 맞대결 형식으로 선보입니다. Spotify 또는 Apple Music으로 로그인하면 무료 게임을 즐길 수 있으며,
투표·댓글·콘텐츠 업로드·게임 플레이 등 다양한 활동을 통해 코인(Coins)을 획득할 수 있습니다.
이 코인으로 배틀서울의 프리미엄 콘텐츠를 무료로 즐기실 수 있습니다.
지금 바로 배틀서울을 경험해보세요!
MICO (Media Innovation and Cultural Optimization) was founded on November 15, 2013 to forecast the global potential of Korean pop culture and analyze the latest trends to expand into international markets.
It was later rebranded as Mirror Company with the slogan “A company that reflects the world,” and strengthened its position through the acquisition of MC Mirror.
Today, MICO not only produces K-Pop idols but also develops advanced security and maintenance systems such as DR-25, Gate, and BOI, establishing itself as both a cultural innovator and a systems solutions provider.
MICO (Media Innovation and Cultural Optimization) was founded on November 15, 2013 to forecast the global potential of Korean pop culture and analyze the latest trends to expand into international markets.
이후 “세상을 비추는 기업”이라는 슬로건과 함께 “미러컴퍼니(MICO)” 로 리브랜딩하였으며, MC Mirror 인수를 통해 입지를 더욱 강화했습니다.
현재 MICO는 K-팝 아이돌 제작뿐 아니라 DR-25, Gate, BOI와 같은 보안·유지 관리 시스템을 개발하며, 문화 혁신 기업이자 시스템 솔루션 기업으로 자리매김하고 있습니다.
Culture OS is the operating system of Battle Seoul, synchronized with real Seoul to realize a parallel digital world that exists side by side with the city.
Designed by the founder of Battle Seoul, Dr. Ma, it is an autonomous system modeled after a natural ecosystem. When external threats or internal imbalances are detected, it instinctively adapts and restores balance, just as an ecosystem heals and evolves on its own.
Culture OS is the operating system of Battle Seoul, synchronized with real Seoul to realize a parallel digital world that exists side by side with the city.
Designed by the founder of Battle Seoul, Dr. Ma, it is an autonomous system modeled after a natural ecosystem. When external threats or internal imbalances are detected, it instinctively adapts and restores balance, just as an ecosystem heals and evolves on its own.
History
2013
MICO (Media Innovation &
Culture Optimation) is founded
MICO (Media Innovation & Culture Optimation) is founded
2015
The 1st SVC
(Seoul Vibe Club) is held.
The 1st SVC (Seoul VIBE Club) is held.
2017년 BTX 2대 시장 당선 기념 포스터
2018년 MC Mirror 3대 시장 취임식 전경
2019년 The Great Blackout 당시의 어두운 서울 야경
2014년 Culture OS와 실제 서울이 동기화되는 모습
2014
Culture OS is launched and
synchronized with real Seoul.
Culture OS is launched and synchronized with real Seoul.
2017
BTX is elected as the 2nd Mayor.
The 3rd SVC is held.
2대 시장으로 BTX 당선.
제3회 SVC 개최.
2018
MC Mirror seizes power
as the 3rd Mayor.
MC Mirror seizes power as the 3rd Mayor.
The SVC is canceled due to the
PyeongChang Olympics.
Battle Seoul is rebranded
under “Mirror Company”,
leading to the conversion.
평창 올림픽으로 인해 SVC 취소.
“미러컴퍼니(Mirror Company)”로 배틀 서울 리브랜딩.
2016
BIGBANGS becomes the
1st Mayor as the 2nd SVC
is held.
초대 시장으로 Bigbangs 가 당선
제2회 SVC 개최.
2019
The Great Blackout (7 days)
: a large-scale outage causes mass data loss.
After the crisis, updates are switched to paid
(the “Paywall Shift”).
배틀 서울의 최대 재앙 The Great Blackout 발생.
이를 계기로 업데이트가 유료로 전환
Now
The SVC is temporarily
suspended due to COVID-19.
Development of security and
maintenance systems such as
DR-25 and Gate BOI begins.
Battle Seoul starts evolving
into a global community
through K-pop idol production.
코로나19로 SVC 잠정 중단. DR-25, Gate Boi와 같은 보안 및 유지 관리 시스템 개발
K-팝 아이돌 제작을 통해 글로벌 커뮤니티로 발전 모색 중

Team

Org Chart Container
엠씨 미러엠씨 미러 human

MC.Mirror

Chief Executive Officer

홍원홍홍원홍 human

Hong Won-hong

Collegiate Administrative Agency & Spokesperson's Office

도트림도트림 human

Dotrim

Collegiate Administrative Agency & Spokesperson's Office

남궁빈남궁빈 human

Namgoong Bin

본부 및 국(행정평정조직)

루카스 프린스루카스 프린스 human

Lucas Prince

Collegiate Administrative Agency & Spokesperson's Office

미스터 김미스터 김 human

Mr. Kim

Collegiate Administrative Agency & Spokesperson's Office

채얌얌채얌얌 human

Chae Yam-yam

Division Level (Sub-organization under Bureau)

DR-25DR-25 human

DR-25

Division Level (Sub-organization under Bureau)

게이트 보이게이트 보이 human

Gate Boi

Division Level (Sub-organization under Bureau)

Battle Seoul | 새로운 경쟁의 장